Traditional Marketing vs Digital Marketing are the two main strategies to capture the attention of the audience.
So what is the difference between these two primary strategies and which one you should use and on which you should focus?
You need to consider a lot of things while selecting the right type of marketing, and this article we are taking you with all this through.
So, let’s first start with understanding what DIGITAL MARKETING is?
Put in simple words; Digital Marketing is a strategy of marketing that evolve in a quicker way using digital channels such as websites and social media as tools for marketing communication. These tactics require the internet and smart devices to run it. Though it is new in comparison to traditional marketing, but certainly packs a punch.
Digital Marketing evolves promoting a business online by using below marketing methods:
- Email Campaign
- Website content
- Content witting and management
- Social media
- Affiliated marketing
- Search engine optimization.
Internet marketing channels that are key to digital marketing, are:
- Search
- Social media
- Paid advertising
- Online stores
- Blogs
- Emails
- Videos
- And more
Rapidly increasing internet users who have 4.54 billion active internet users worldwide have made these marketing strategies very popular, especially among a new generation.
Let’s move to the Pros and Cons of Digital Marketing.
As we know that digital marketing evolves with the latest technologies and trends with new tactics, it also has some areas where it flourishes and others where it doesn’t.
Pros
- It can track audience involvement instantly, as when someone clicks oo your site, you will be notified immediately.
- It allows you to draw numerous insights from the available data and focus on your specific audience, which ultimately increases revenue.
- Digital marketing strategies acquire lower cost than other marketing strategies. You can outsource the email campaign to save a lot of money from publishing individual postcards and paying for postage.
- It helps you reach out to a wide range of audience, with less effort, and globally.
Cons
- A few internet users can use AD blocker, which prevents you by sending ad promotions, banners and pop up.
- In digital marketing, new tricks and strategies emerge so frequently. A digital marketer needs to be up-to-date with these emerging tactics, and it needs to be evaluated and reevaluated to keep the effectiveness.
What is Traditional Marketing?
Encompassing the marketing methods that do not include the internet, traditional marketing has been around for decades and is typically used less often. However, it does not mean that they’re not without their strengths.
A traditional way of marketing includes:
- Coupons, informational packets.
- Television
- Radio commercials
- Newspaper
- Magazine ads.
- Fliers and Billboards
- Text notification
- Telephone
In older days, people mostly hear the radio and watch television for these ads, and they have become part of their life.
Pros and Cons of Traditional Marketing
Mostly when we compare Digital Marketing vs Traditional Marketing, Traditional Marketing often seems irrelevant and outdated. However, this is not completely true; some traditional marketing tactics are still practical and useful.
Pros
- Traditional marketing can be the best choice if you want to reach out to older demographics. According to a survey, people ages 50+ spent much of their time reading the newspaper, watching TV, and listing radio, rather than spending their time on the internet.
- If you want to build a large and trustworthy local audience, this marketing strategy can work best for you.
- Radio and TV play your ads multiple times which helps to remind your audience about your product and its benefits.
Cons
- Postcards and giving ads on newspapers and television can be costly. Also, it does not give any assurance or have any way to make sure that your audience will see those ads.
- It needs a longer time to yield results. Without a survey, it is impossible to know if the ad was the reason for the follow-up.
Find which one is better.
So, which is a winner in tradition vs digital marketing?
The truth is both marketing strategies have their benefits and downfalls, which depends on your requirement. The key to success in any marketing is to understand your business goals, audience, and specific marketing requirements, considering your budget.
If you want to reach out to a particular group of people, digital marketing would be a great option. It allows you to collect large data at a lower cost. These data can help you to make more relevant and useful marketing
strategies.
However, if you are targeting demographic and local people, traditional marketing is more welcomed by older and gen-x people, who spend most of their time on television and radio. Here it can help you become more productive and stand out better than digital marketing methods.
This story’s moral is that both marketing methods can work best for you if you consider your audience, where they get their information from, and use that to make your decision.
Understand your business and audience and then pick up any marketing strategies accordingly.
You can also like to read our previous article: What’s the biggest challenge for most businesses when going online?
