Are you trying to find out the best name for your startup?
Choosing a brand name is one of the most exciting and hardest parts.
Naming a startup may be seen as minor and undervalued aspects of your business, but it’s the most critical and crucial work. Work hard and do the research at the beginning of your Startup on How to Choose a Brand Name , and you are the next household name like Pepsi, Uber etc. Or if it goes wrong, it’s enough to spoil all of your hard work
So, it’s imperative to make it right at the very beginning.
While keeping all this in mind, we are sharing a few tricks to simplify this process of How to Choose a Brand Name and help in finalising your startup name.
- Keep it short: People should not find it difficult to take the name; it should be short and precise. As per a survey, it has been discovered that the average length a company name in their region should maximum has 22 characters, though mostly business falls within the 17 to 24 character mark.
- Create a brand Avatar: It’s imperative to identify, as precisely as possible, the characteristics of the audience for the brand and services. As if you don’t know for whom you’re creating your brand, then you will never find a compelling name. The process of choosing a company name ultimately depends on your target customer when you’re creating your marketing and business strategies.
- Don’t restrict growth: You should name your business something particular, though not extremely specific without forcing it on something specific, whether it’s a product, location, or target market.
- Create a brand archetype: Creating a brand archetype makes it easier to understand the purpose of the brand as clearly as possible, which is an essential prerequisite for deciding upon the best brand name to attract potential customers. You can also try another way to think, such as .how your brand will create an emotional connection with your proposed customers. What brand values do you want to communicate with your target audiences? How to Choose a Brand Name by keeping its value and goal in mind.
- Check the domain name: So when you think you are ready to settle on a name, the next step would be checking the availability. Try to use an online tool such as Domain.com to check if the domain is available. Sometimes businesses make this mistake often. First, they settle on a name, but when it seems already occupied, instead of trying to purchase it, most business owners decide to use another extension, such as .net, .biz, or .org, instead. In such a scenario, we will suggest you come up with a different name, instead of moving on others.
- Stay original: A brand name needs to be memorable and stand out from the crowd. As a few Beer brand names in India, such as Carlsberg, Tuborg has its own identity. What if they have named themself over some already popular name, are they going to achieve such popularity? Of course not!! It will seem more like that they are doing an advertisement for that particular brand.
- Speak loudly: Most of the time, a name may appear appropriate on paper, but what happens when it’s spoken? A brand name should be easy to spell and easy to pronounce; it should not get confused with other words.
- Take feedback: Don’t struggle alone naming your company. Even if you have any clear name in your mind and have the final say, make a team discussion with your partner or team members. Feedbacks are always appreciable. List down five or ten names to compile from the crowd based feedback, though you should consider it more than the others.
- Make it catchy: A brand name needs to resonate with customers. It shouldn’t be forgettable. As surely you are looking toward the future and thinking about potential marketing campaigns, you should come up with the most attractive company slogan that swirls well with the name. Figure it out based on your gut feeling and feedback of others.
However, if you don’t like the name, don’t use it. This Startup Names are like your kid. You wouldn’t name your kids something you don’t like, right? Don’t regret after naming, take your time, do research and choose something appealing and satisfying.
Final step:
So now when you come up with a great name, its time to make it legal.
How to register a brand name in India.
To know the process How to register a brand name, we are listing a few steps below for Startup Names:-
- Making the trademark application.
- Filling the brand name registration application.
- Examining the brand name registration application.
- Publication in the Indian Trade Mark Journals.
- Issuance of the trademark registration certificate.
Untimely, Brand names are more than names and logos. So define your company carefully and what you stand for, and share it with the world.
